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| LATEST NEWS |
12/09/09 - Buon Natale
Dear Friends,
There are many legends surrounding the Panettone. The most beautiful of them tells the story of a 15th Century nobleman falconer from Milan, named Ughetto Atellani. This nobleman fell in love with Adalgisa, the daughter of a poor baker called Toni. In order to get her attention, the falconer disguised himself as a baker and invented a bread made with: flour, yeast, butter, eggs, dried raisons, candied lemon and orange peel. The Duke of Milan got hold of the bread and immediately announced that the marriage between the nobleman and the poor baker’s daughter commence— totally disregarding the social protocol of the time—only because of the absolute exquisiteness and richness of the cake. And the cake, now known as Panettone (from ‘Pan de Toni’ or ‘Toni’s bread’), gained delighted attention from the public of Italy.
The message behind the legend surrounding the Panettone is one that speaks to the power of turning something ordinary (bread) into something special (Panettone); the force of which is able to compel people to see beauty in the spaces around them. In the story, it was the power of the love for the girl and the passion for food that lead to the creation of the Panettone, that so overwhelmed the Duke so he was able to see through the social constraints of same-class marriage and look to the love of the couple instead. This need to turn ordinary things into exceptional ones can only come through the love and passion that one has towards them. It is that need to create beauty within ordinary spaces that is something Italy and its people are renowned for, and the Panettone cake is one inspiring example of that.
Panettone is a traditional Christmas cake often eaten on Christmas morning with a good Café Latte. Adriatic’s Christmas Panettone stock has arrived, so please place your orders soon to avoid disappointment. Adriatic brings in the following ranges because we believe them to uphold the same values of quality, passion and tradition that we want all our products to possess: • Lazzaroni • Bauli • Melegatti • Dal Forno • Segafredo
*Please see our ‘products’ section for a detailed description of the range
There is always capacity to see extraordinary things in the everyday; and Christmas is a time when everyone should be looking out for the exceptional.
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OTHER NEWS |
03/10/09 - THE MOST DESIRED BEER IN ITALY
Birra Moretti
la dolce vita
Italians are warm, welcoming people who love to relax, celebrate and socialize with family and friends. Celebration and relaxation usually take place around the dining table either at home or in a restaurant, where they can enjoy the traditions of Italian cuisine, along with a great beer.
Italians are very proud of their cuisine and rightly so, for their food is renowned throughout the world. Italian cooking is still very regional with the different towns and regions having their own traditions and specialties. Look in our recipes section you will find recipes that show that Moretti Beer has staked its territory as the perfect match for food, dining, friends, and culture.
Birra Moretti Today
Birra Moretti is still produced following traditional methods, the result of a production process that has remained almost unchanged since 1859. Moretti is now exported to more than 30 countries worldwide.
The man behind the moustache
The mustached man on the label stands behind the quality of Moretti Beer.
The story of the label is unique... Up until 1942, Moretti Beer had already been enjoyed by consumers in Friuli for more then eighty years. One day Commander Leo Menazzi Moretti saw a nice, mustached, old gentleman sitting at a table in the Boschetti Restaurant in Tricesimo (Udine). Commander Moretti believed that it was this old gentleman who embodied the character and personality of the actual beer - genuine, traditional and authentic. Commander Moretti didn’t let the opportunity slip but approached the gentleman and asked his permission to take a photo of the man drinking Moretti Beer. When asked what he wanted as a reward the gentleman replied “Cal mi dedi di bevi, mi baste” which in friulano dialect means, “a glass of what I am drinking, is sufficient for me”. They took the photo and it was later published just after the turbulent period of World War II.
The original photos were in black and white, however, Commandor Moretti sent them to Professor Segala, a well-know poster designer with a description of the original colors. Segala then produced a poster that was used for many years in all outlets where Moretti Beer was sold. It was from this poster that famous Moretti Beer label was born. It is interesting to note that when the poster was delivered to Moretti Beer retailers, many people believed that they recognized themselves in the image of the old man, showing that Commandor Moretti had succeeded in individualizing a true and genuine character. Over the years, the old gentleman or Mr. Moretti, as he is now known, has been played by a variety of actors. Later in the 1970’s the famous designer, Bruno Bozzetto, produced a series of cartoons that used Mr. Moretti and his faithful tankard of Moretti Beer. Finally in 2000, Mr. Moretti came to life with a new advertising campaign where he is surrounded by expert contributors to the secret behind the quality and tradition that is Moretti Beer.
Today, Mr. Moretti is played by the famous Italian actor Orso Mario Guerrini. And so the story lives on...
(Read More)
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